Arriva London launches its Payroll Giving 2017 campaign
Every year, Arriva London’s staff show their incredible generosity by supporting over 160 charities each and every pay day through the company’s Payroll Giving scheme. The scheme, which encourages staff to easily give to any charity they choose through their payroll for as little as £1 a week, is also tax efficient for both the employee and the charities.
2017 is, like the previous five years, no exception with Arriva London launching a new campaign to promote Payroll Giving to those staff who haven’t signed up yet. The whole scheme is completely voluntary and open to all employees. Thus far, over 20% of the staff give in this way, resulting in Arriva London being awarded the Platinum Quality Mark for achieving that milestone, but we would like to encourage more to maintain that status, if not move on to the newly created Diamond Quality Mark, awarded when 30% of staff give to charity via their payroll.
The campaign theme again is ‘It’s easy to give with Payroll Giving, your colleagues do it every day’, which will be promoted through weekly road shows at each of the company’s seventeen London garages, together with a poster and video campaign, which tells givers’ stories.
Payroll Givers' stories like Rafiu, who has been affected by cancer himself, says:
"I support Prostate Cancer UK: it has affected me and I have been cured 100%. Over 10,000 men die every year in the UK from prostate cancer, so I will support the charity each and every time."
And Claudia, a bus driver at our Brixton garage, who explains:
"I chose Great Ormond Street Hospital as I love kids. I have kids of my own and I wouldn't want them to be affected in this way. I love to help them."
Also George, another one of our drivers, who supports the children's charity CLIC Sargent:
"The trouble these children are going through really touches me. It’s always better to give than receive, that’s my policy."
All participants in the scheme are also entered into a company quarterly draw, which gives four winners each a cheque from Arriva London for £250 for their chosen charity.
All Payroll Givers are also entered into a ballot, which gives them the chance to be one of forty participants in Arriva London’s 2017 Lord Mayor’s Show entry on November 11th.
The beauty of the scheme is that the staff can choose exactly who they give to, and how much they give, and with such a diverse workforce it means that over 160 charities benefit, from well-known national or international ones to very local causes.
Published : Tue 22nd Aug. 2017 - Thu 7th Sep. 2017
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