Two prestigious awards for Arriva London
Arriva London’s innovative campaign, promoting Payroll Giving throughout its workforce, was recognised at the Institute of Fundraising’s National Payroll Giving Excellence Awards held at the Treasury last week, where Arriva London won the coveted Best Campaign for Large Employer award and the Best Overall Scheme award.
Mervi Slade of Save the Children, who chaired the judging panel, said: “Once again we were delighted to have received so many entries for this year’s Awards, recognising both the individuals and suppliers that have contributed so much to Payroll Giving promotions throughout the past year.
These awards have been designed to celebrate that excellence and the outstanding achievements seen by employers in supporting Payroll Giving."
The Ceremony, which took place at HM Treasury, in Horse Guards Road, was attended by Rob Wilson the Minister for Civil Society, and David Gauke, Financial Secretary to the Treasury along with other government representatives and managers of the Payroll Giving scheme.
Before 2014, Arriva had not had a focused Payroll Giving campaign yet found that many of their employees were already engaging in the scheme.
As a further initiative to supporting TfL’s ‘Year of the Bus’ ,which looks at recognising the enormous contribution Arriva’s staff make to the smooth running of London’s transport system, Arriva focused on building a charitable giving campaign to encourage other staff members to get involved. A poster and video campaign was created, allowing those already giving through the campaign to tell their stories.
Through this approach the contributions to charity have increased by thirty two percent in just six months, and the campaign continues building.
Published : Thu 11th Dec. 2014 - Wed 11th Mar. 2015
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