Arriva London’s Route 38 New Routemaster wrapped for James Bond
Route 38, one of the busiest London bus routes, would always be a natural place to advertise a forthcoming event, so it was not surprising to see the launch of the latest James Bond film ‘Spectre’ being advertised on Arriva London’s route 38 New Routemaster buses in the last few days.
The complete wrap of the buses transforms them from their London iconic red, to fantastic moving advertising spaces, ideal for announcing such a phenomenon to the London audience.
Coincidentally the association to the route is not new, as the New Routemaster on route 38 had a part in the previous bond film ‘Skyfall’.
Published : Thu 7th May. 2015 - Thu 4th Jun. 2015
Each year, the London Bus Awards celebrate all that is good about the bus industry in London, recognising the sterling work of drivers, garage support teams and frontline TfL staff who consistently perform to high standards.
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