Arriva London’s Route 38 New Routemaster wrapped for James Bond
Route 38, one of the busiest London bus routes, would always be a natural place to advertise a forthcoming event, so it was not surprising to see the launch of the latest James Bond film ‘Spectre’ being advertised on Arriva London’s route 38 New Routemaster buses in the last few days.
The complete wrap of the buses transforms them from their London iconic red, to fantastic moving advertising spaces, ideal for announcing such a phenomenon to the London audience.
Coincidentally the association to the route is not new, as the New Routemaster on route 38 had a part in the previous bond film ‘Skyfall’.
Published : Thu 23rd Nov. 2017 - Wed 17th Jan. 2018
Doing the right thing, one of our four brand values, is what we have been doing for the last six years by encouraging all of our employees to give to their favourite charities through our Payroll Giving scheme - during this time, they have given more than £1,000,000 pounds to over 160 charities.
Going to school is something we all had to do, but going to school with a red London double-decker bus, and letting four classes from year one come on board to ask questions about the bus, is a privilege we experienced this week at Newbury Park Primary School in North East London.
Last June, Arriva London was delighted to have been re-awarded the TfL contract to run route W6 (Edmonton Green – Southgate Station) for a further five years, starting in January 2018 with brand new buses.
As the festive season approaches, we all look forward to the good-will of giving and receiving, and this was truly illustrated last week when members of our staff made a tour of London, on our open top bus, to meet representatives of some of their charities they give to through their Payroll Giving and celebrate #GivingTuesday.
Arriva London scooped three awards at the National Payroll Giving Excellence Awards held in November.
Arriva London collected three prestigious awards at the UK Bus Awards held at the historic Troxy cinema venue in Limehouse, East London.