Arriva London’s Route 38 New Routemaster wrapped for James Bond
Route 38, one of the busiest London bus routes, would always be a natural place to advertise a forthcoming event, so it was not surprising to see the launch of the latest James Bond film ‘Spectre’ being advertised on Arriva London’s route 38 New Routemaster buses in the last few days.
The complete wrap of the buses transforms them from their London iconic red, to fantastic moving advertising spaces, ideal for announcing such a phenomenon to the London audience.
Coincidentally the association to the route is not new, as the New Routemaster on route 38 had a part in the previous bond film ‘Skyfall’.
Published : Thu 14th May. 2015 - Thu 18th Jun. 2015
Next Tuesday the 23rd of June is ‘National Women in Engineering Day 2015’.
At Arriva London, we continually talk with our drivers & often (with their agreement) record their views on video to help us better understand their working environment, and to share with the public how they deal with situations they face every day.
Each year, the London Bus Awards celebrate all that is good about the bus industry in London, recognising the sterling work of drivers, garage support teams and frontline TfL staff who consistently perform to high standards.
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