Arriva London’s Route 38 New Routemaster wrapped for James Bond
Route 38, one of the busiest London bus routes, would always be a natural place to advertise a forthcoming event, so it was not surprising to see the launch of the latest James Bond film ‘Spectre’ being advertised on Arriva London’s route 38 New Routemaster buses in the last few days.
The complete wrap of the buses transforms them from their London iconic red, to fantastic moving advertising spaces, ideal for announcing such a phenomenon to the London audience.
Coincidentally the association to the route is not new, as the New Routemaster on route 38 had a part in the previous bond film ‘Skyfall’.
Published : Wed 20th Aug. 2014 - Tue 11th Nov. 2014
Only occasionally does an opportunity come along to see the very best in people, and that opportunity came last Saturday at the Lord Mayor’s Show, where over 7,000 people paraded through the streets of the City of London.
The Lord Mayor’s Show takes place this Saturday (8th Nov.) with a river pageant and procession through the city and is set to feature more than 7,000 people.
Arriva London are investing £600,000 on bus refurbishment for routes 102, 466 & 612.
There were over 8,500 entrants for the Open House ballot to compete for 40 places on the Arriva London/Open City architectural mystery whirlwind tour last weekend, and what a tour it was.
The introduction of cash-free buses inspired Wood Green drivers Andrew Vellosa and Len Jagroop to come up with a unique fundraising initiative.