Arriva London’s Route 38 New Routemaster wrapped for James Bond
Route 38, one of the busiest London bus routes, would always be a natural place to advertise a forthcoming event, so it was not surprising to see the launch of the latest James Bond film ‘Spectre’ being advertised on Arriva London’s route 38 New Routemaster buses in the last few days.
The complete wrap of the buses transforms them from their London iconic red, to fantastic moving advertising spaces, ideal for announcing such a phenomenon to the London audience.
Coincidentally the association to the route is not new, as the New Routemaster on route 38 had a part in the previous bond film ‘Skyfall’.
Published : Thu 23rd Mar. 2017 - Wed 3rd May. 2017
Making the capital’s buses as simple to use as the London Underground is a new initiative being trialled on seven London bus routes, including Arriva London routes 150 and 128.
In association with TfL and HCT Transport, we opened our doors to welcome the public, giving them the opportunity to explore the garage, meet our operations teams, ride on a bus through the bus wash, tour our operations control centres and see & ride on some historic preserved buses.
Our recent route gains in North London include route 19, from Finsbury Park to Battersea Bridge (South Side), which has meant implementing an extensive mobilisation programme to maintain our high standards.
One of the most important elements in Arriva London’s development is the training and education it offers its staff, from engineering apprentices to graduate trainees, everyone in the business is offered the opportunity to develop and flourish.
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The new contract, which starts this Saturday 25th March, will have over 60 drivers and 25 new environmentally friendly hybrid buses.