EE Mobile Services use Arriva London New Routemaster in latest ad
Being up to the minute with design and functionality is one of the most important features for any mobile phone network, and similar requirements are needed to supply the most up to date transport vehicles in London for the public to enjoy their journeys.
So it’s probably not surprising that when EE Mobile Services, the phone, broadband and TV provider, wanted to produce one of their latest commercials, they included a New Routemaster to display their bus side advertising and added the whole vehicle as a prop for the shoot.
Over the recent May bank holiday weekend, Arriva London’s pristine looking LT327 from Brixton garage was brought into service for filming at Waterloo Southbank and in Croydon, with movie star Kevin Bacon.
The client decided on the destination blinds and the route number 433, which is no longer an actual London route.
Phil Clark, the Arriva manager for Rail Replacement and Special Projects, said:
“We are always delighted to be of service to film and TV production companies for projects like this, and glad that one of the New Routemasters should feature in such a prestigious ad campaign”.
Published : Wed 6th Dec. 2017 - Wed 7th Feb. 2018
As part of our commitment to developing our business, we invest heavily in training for all of our staff to offer the great customer experience. We also look at other ways in which we can develop our relationships with the communities we serve, and allow them the opportunity of learning about our processes and to meet some of the team.
Over the past few months we have been working with TfL, conducting Accessibility Awareness forums at our garages.
Doing the right thing, one of our four brand values, is what we have been doing for the last six years by encouraging all of our employees to give to their favourite charities through our Payroll Giving scheme - during this time, they have given more than £1,000,000 pounds to over 160 charities.
Going to school is something we all had to do, but going to school with a red London double-decker bus, and letting four classes from year one come on board to ask questions about the bus, is a privilege we experienced this week at Newbury Park Primary School in North East London.
Last June, Arriva London was delighted to have been re-awarded the TfL contract to run route W6 (Edmonton Green – Southgate Station) for a further five years, starting in January 2018 with brand new buses.
As the festive season approaches, we all look forward to the good-will of giving and receiving, and this was truly illustrated last week when members of our staff made a tour of London, on our open top bus, to meet representatives of some of their charities they give to through their Payroll Giving and celebrate #GivingTuesday.