Kids’ winning design wrapped around Arriva London bus as part of Transported by Design festival
As Tier-One sponsor of ‘Transported by Design’, an 18-month programme launched by Transport for London (TfL) and London Transport Museum (LTM) to celebrate the role of good transport design in London, Exterion Media launched a competition for all primary schools across London.
All children in school years 3-6 were invited to create a colourful and striking design for one of Exterion Media’s iconic wrapped buses. The design needed to reflect their local places and landmarks, using coloured pencils, felt-tips, paint or collage.
It is not an easy task to design artwork for a bus over 11m long, over 4m high and 2.5m wide, but there were approximately 538 entries from several Primary schools! The sheer number and standard of entries was overwhelming!
The overall winner was Sehba Basra from Dr Triplett’s Church of England Primary School in Hayes.
Sehba’s design featured highlights from her local town of Hillingdon, including its multicultural nature and caring community spirit. The judges felt that Sehba’s design was “an outstanding interpretation of the competition theme; a brilliant representation of her local area, using a colourful and creative mix of design tools”.
Sehba’s design appeared on Arriva London’s New Routemaster bus LT230 at the Transported by Design festival on Regent Street, at the beginning of July, and can now be seen on the streets of London on route 38 for a limited time.
The bus recently visited Sebha’s school to join in the celebrations of her success. Arriva London would like to congratulate Sehba on winning the competition and are proud to display her design on one of our vehicles. Keep your eyes peeled and see if you can spot the bus!
Published : Wed 6th Dec. 2017 - Wed 7th Feb. 2018
As part of our commitment to developing our business, we invest heavily in training for all of our staff to offer the great customer experience. We also look at other ways in which we can develop our relationships with the communities we serve, and allow them the opportunity of learning about our processes and to meet some of the team.
Over the past few months we have been working with TfL, conducting Accessibility Awareness forums at our garages.
Doing the right thing, one of our four brand values, is what we have been doing for the last six years by encouraging all of our employees to give to their favourite charities through our Payroll Giving scheme - during this time, they have given more than £1,000,000 pounds to over 160 charities.
Going to school is something we all had to do, but going to school with a red London double-decker bus, and letting four classes from year one come on board to ask questions about the bus, is a privilege we experienced this week at Newbury Park Primary School in North East London.
Last June, Arriva London was delighted to have been re-awarded the TfL contract to run route W6 (Edmonton Green – Southgate Station) for a further five years, starting in January 2018 with brand new buses.
As the festive season approaches, we all look forward to the good-will of giving and receiving, and this was truly illustrated last week when members of our staff made a tour of London, on our open top bus, to meet representatives of some of their charities they give to through their Payroll Giving and celebrate #GivingTuesday.